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Press Box

MTN staff in Social Responsibility Drives

Release date:5/28/2009
Kampala, Uganda: MTN Group staff across the company’s 21 operations in Africa and the Middle East will once again embark on a month-long Y’ello Care programme, a volunteerism campaign that involves every employee in community building projects in addition to the MTN Foundation initiatives.
In the spirit of giving, MTN Uganda will hold the third annual 21 Days of Yello Care initiative from 1st to 21st June 2009, as part of the annual MTN Group-wide community care programme that cuts across all MTN operations. This programme presents an occasion for MTN staff to give voluntary support to projects and charities in the communities within which they operate.
Said Noel Meier, MTN’s Chief Executive Officer, "As a company, to be socially responsible is an attribute we take very seriously and the establishment of the MTN Foundation attests to this. The 21 Days of Y’ello Care programme was started three years ago and is aimed at achieving more participation and ensuring sustainability of the culture of volunteerism among all MTN staff. Every year, staff members look forward to the opportunity to participate in the various activities selected by the company.”
In direct response to the increasingly challenging global warming phenomenon, MTN has elected to join in the fight to save planet earth by planting 21,000 trees. “In the spirit of community service, this year we have lined up activities to include tree planting in towns and villages across the country as part of our contribution to environmental conservation, an activity that will involve both MTN staff as well as members of the benefiting communities. And in line with our support and passion for the game of football and as part of the ongoing We Can’t Wait campaign, we’re organizing soccer clinics for the less privileged children out of whom, eleven will receive scholarships to the Proline Soccer Academy to have their talents nurtured and developed.” Meier added.
These programmes in addition to staff donations that will be made through the MTN Mobile Money transfer service in aid of efforts to combat malaria, Africa’s number one killer disease will see staff contributions go towards the purchase of mosquito nets. The use of the only mobile money transfer service available on the market will facilitate the process of making the donations and make it much easier and more convenient for staff.
This year’s social responsibility drive comes after MTN’s recent hand over of the Gulu Prisons Primary School to the school’s management, earlier this month. MTN took on the refurbishment of the school as part of its activities during last year’s 21 Days initiative and will have invested an additional UGX 135 million through the various Y’ello Care programmes to be undertaken this year.
While the reward for the volunteerism is fulfillment for making positive contributions in the company’s community, as an incentive, the MTN operation that secures the most number of staff participants will earn Group-wide recognition and the Y’ello Care Award. This award includes a cash prize of US$100,000 that will augment a community care and CSR budget for the winning MTN operation and a commissioned trophy to keep for a year.
About the MTN GROUP
Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: "MTN". As at 30 September 2009, MTN recorded 108,4 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. The MTN Group is a global sponsor of the 2010 FIFA World Cup South Africa™ and has exclusive mobile content rights for Africa and the Middle East. Please visit www.mtn.com andwww.mtnfootball.com